Ad agency slammed as ‘sexist’ for hiring women to burst out of a cake and do a STRIPTEASE wearing bondage lingerie in ‘Mad Men’ style stunt at a corporate party

Article by Matt Ogilvie /
Daily Mail /
January 22, 2016 /
Click here to view original /

A global advertising agency is under fire for allowing a strip tease featuring woman wearing bondage-style lingerie and dancing with bags on their heads, to be performed at a work party.

M&C Saatchi celebrated the agency’s 21 years in Australia by hosting 600 staff and clients at the exclusive Beresford Hotel in Sydney’s Surry Hills.

‘It wouldn’t be a 21st, however, without a cake. Ladies and gentlemen, happy birthday,’ Saatchi CEO James Leggett said before a woman jumped out from inside the cake to perform a striptease, reported Mumbrella.

M&C Saatchi celebrated the agency’s 21 years in Australia by hosting 600 staff and clients at the exclusive Beresford Hotel in Sydney’s Surry Hills.

A second striptease performance featured several woman who took off their shirts to reveal bondage-style underwear and ended with the dancers lifting Louis Vuitton bags over their heads, hiding their entire face.

Video of both striptease performances where shared on YouTube where guests of the party can be heard cheering and whistling during the show.

The advertising party was also criticised for harking back to the chauvinistic era of advertising of the 1960s, depicted in the TV drama Mad Men.

The second striptease performance ended with the dancers lifting Louis Vuitton bags over their heads, hiding their entire face.

‘If Mad Men taught us anything it’s that this is not a good idea,’ Dr Lauren Rosewarne, senior lecturer in the school of Social and Political Sciences at the University of Melbourne, told Sydney Morning Herald.

Social media users also joined in condemning the ad agency, telling M&C Saatchi to ‘grow up’.

‘We’re so cool and creative. F**ks sake #m&csaatchi get a clue. #21stcentury #darkages #misogyny,’ Katie Duncan wrote on Twitter.

‘It’s just awkward. The whole thing.’ Wrote Joseph Merz. ‘Check this for sexism. Admittedly, Australia, but still incredible,’ wrote Danielle Welton

‘Hiring strippers to dance with bags over their faces at a corporate function is an awesome idea in 2016,’ wrote Simon Garlick.

M&C Saatchi defended the striptease performance in a statement from regional creative director Tom McFarlane.

‘Our party was a celebration of 21 years of creativity… Throughout the evening there were a diverse repertoire of acts.’