Article by Olivia Lambert /
April 18, 2016 /
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IS the beard officially dead?
Not the carefully carved Craig David beard from the early 2000s, but the scruffy Ned Kelly bush we’ve all grown to love?
According to the Wall Street Journal, the beard is totally over because it is too mainstream.
Wait, guys stop. Before you reach for the razor, you should know that the beard has not yet been killed in Australia, certainly good news for some of the rugged males at news.com.au.
University of Melbourne pop culture expert Lauren Rosewarne says it’s still at its peak.
“There is still an invested interest in the beard and I haven’t witnessed a change in that, it’s just not happening,” she said.
“Perhaps in five years we will wonder why a whole generation of men wanted to look like Ned Kelly, but we’re not there yet.”
Beards have become increasingly popular throughout Austraila, they’ve even become a little mainstream, and that’s exactly what Dr Rosewarne thinks is going to kill it off in the end.
The continuing beard trend however is good news for the ladies, and Dr Rosewarne said studies have found women actually prefer facial hair on men because it adds definition and somehow the ability to grow hair is attractive to women — who knew?
Let’s not forget our latest obsessions with crossfit and paleo.
Dr Rosewarne said the beard was all part of getting back to our caveman roots.
Australian Men’s Hairdresser of the Year and Philips Shaving and Grooming Ambassador, Jules Tognini, also said scruffy men could relax.
“It’s the thing guys can do to set themselves apart and have a bit of individuality,” he said.
“Guys who can own a beard, that’s his manhood, he might have a hairy back to go with it, but a solid beard is the pay off.”
Mr Tognini said the beard was certainly alive and grooming was becoming more trendy.
“People are learning how to trim their beards to get the best shape,” he said.
While Dr Rosewarne believes the beard will eventually die in Australia, Mr Tognini thinks it will be an ongoing trend.
“It’s going to have ups and downs and the clean cut look will come back again one day but we will always be bearded,” Mr Tognini said.
Long live the beard.